Good role models are hard to come by, now more than ever. We had to travel back over two centuries to find someone who truly embodied the Frank151 spirit. As an inventor, publisher, diplomat and “man about town,” Benjamin Franklin was the quintessential jack-of-all-trades, and the ideal spokesman for a company that has remained a pioneering force since its inception.

The Frank “F” logo is minimal but powerful, paying homage to Ben Franklin the writer and printer. Set in a classic serif font, the logo could have been peeled directly from the pages of Poor Richard’s Almanack. The “F” logo is often accompanied by a Franklin apothegm to live by: “If you would not be forgotten, As soon as you are dead and rotten, Either write things worth reading, Or do things worth the writing.”

Black wool body with green and yellow embroidery. 3D embroidered "F" and scripted under-visor. Inspired by Frank Book Chapter 30: Tuff Gong / Jamaica.